---
title: "Firework Industry Report: Translating Taobao Live's Success for Global Brands"
description: This ebook highlights how Chinese brands like Taobao Live used livestream to “flip the funnel” and turn engaged customers into loyal brand ambassadors.
---

![Firework](https://info.firework.com/hubfs/Firework-logo-black.svg)

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#### Ebook

# Translating Taobao Live's Success for Global Brands

This ebook highlights how Chinese brands have used live streams to “flip the funnel” and turn engaged customers into loyal brand ambassadors.

## Get Your Free Copy Of The Ebook Now!

In this ebook, you will learn about:

- Live Commerce trends and Foreword by Rick Zhuang, Firework CTO and founder of Taobao Live.
- How Chinese brands have used live streams to “flip the funnel” and turn engaged customers into loyal brand ambassadors
- A breakdown of private and public domains, and a guide to what your brand needs to be investing in.

![](https://info.firework.com/hubfs/Translating%20Taobao%20Live%E2%80%99s%20Success%20for%20Global%20Brands%20(1)%20(1).png)

![](https://info.firework.com/hubfs/Screenshot%202022-12-16%20at%202.08.42%20AM.png)

![](https://info.firework.com/hubfs/Screenshot%202022-12-16%20at%202.08.51%20AM.png)

![](https://info.firework.com/hubfs/Screenshot%202022-12-16%20at%202.09.58%20AM.png)

![](https://info.firework.com/hubfs/Screenshot%202022-12-16%20at%202.10.14%20AM.png) 

❮ ❯

## What’s in the Ebook

- Foreword and a summary of live commerce trends by Rick Zhuang, Firework CTO and Founder of Taobao Live.
- The fuel that powered the fire of growth in China’s live commerce industry
- A breakdown of private and public domains + a guide to what your brand should be investing in

## SIGN UP FOR YOUR FREE TRIAL, WITH THE WORLD’S BEST PRODUCT TOOL

- ![](https://19848687.fs1.hubspotusercontent-na1.net/hub/19848687/hubfs/Frame-12.png?width=24&height=24&name=Frame-12.png) Live Firework Experience on Your Website
- ![](https://19848687.fs1.hubspotusercontent-na1.net/hub/19848687/hubfs/Frame-12.png?width=24&height=24&name=Frame-12.png) Live Commerce Consultation with Experts
- ![](https://19848687.fs1.hubspotusercontent-na1.net/hub/19848687/hubfs/Frame-12.png?width=24&height=24&name=Frame-12.png) Get Started in 7 Days

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